05 · ServicesSheet 01 · Discipline 05 of 06

Paid media / PPC

Search, shopping and paid social managed to a target return, not a vanity click count. Creative, landing pages and bidding in one loop.

A campaign judged on clicks instead of return will always look busy and rarely look profitable. We manage search, shopping and paid social to an agreed target return from day one, and treat creative, landing pages and bidding as one loop — a landing page that doesn't convert is a media-buying problem, not just a design one.

What’s included

  • Search, shopping and paid social managed against one target return
  • Landing pages built and tested as part of the media plan, not handed off separately
  • Creative production and iteration built into the monthly cycle
  • Bidding and budget allocation reviewed weekly against the agreed target
Tools & disciplines
Google AdsMetaROAS

Every engagement is scoped through the same five-stage process, whichever discipline it starts in.

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