04 · ServicesSheet 01 · Discipline 04 of 06

Search optimisation

Technical audits, information architecture and content programmes. We fix crawlability first, then earn the rankings that compound.

Content programmes built on a site search engines cannot crawl properly are wasted spend. We start with the technical audit — indexation, site speed, structured data, internal linking — before a single new page gets written, then build the content and information architecture that turns fixed crawlability into rankings that compound instead of plateauing.

What’s included

  • A full technical audit — indexation, speed, structured data, internal linking
  • Information architecture fixes prioritised by traffic and crawl impact
  • A content programme built around search intent, not keyword volume alone
  • Local SEO for teams that need to rank by location, not just nationally
Tools & disciplines
Technical SEOContentLocal

Every engagement is scoped through the same five-stage process, whichever discipline it starts in.

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